Client
- Bonnyheams
Year
- 2022
ACTIVITIES
- Rebranding
- Design & Development
- Digital PR
- Api Integration
THE OVERVIEW
We overhauled the visual identity and market positioning of Silverskin.
THE CHALLENGE
Silverskin is a brand of silver-fibre thermal sportswear. This far-reaching project involved significant repositioning of the brand in the market.
THE SOLUTION
We analysed the market and assessed the competitors. We then devised a new visual identity to refresh the brand while retaining the company's core values.
01
Strategy
The first step was to identify a unique and distinctive communication message to position the brand. This message needed to be the guiding concept for any future strategic choices.
02
Rebanding
We created a fresh and compelling visual identity that coherently expressed the brand values.
